In the hotel, space is divided into rooms and suites, in the restaurants, space is divided into tables, in the spas, space is divided into treatment rooms, in the event areas space is divided into seats or conference rooms, banquet halls, etc. In most cases and for most services, casinos define their space implicitly. This blog post will focus on casinos in the United States. Overall, I would place casinos in Quadrant 2, with individual components existing in Quadrant 1 (convention space, concert/sports arenas) and Quadrant 3 (restaurants, golf courses, etc.). This gives casino operators a great deal of non-rooms data to draw upon which assists in their non-traditional revenue management tactics. Additionally, many casinos rely heavily on CRM systems/loyalty programs to create the forecasts upon which their revenue management is based. Because there are a multitude of services offered within a casino, there are many different opportunities for revenue management practices, from the restaurants to the rooms to the spa to the casino floor itself. The casino industry is well-known for its use of revenue management techniques.

Casinos revenue percentage from food